Use Relevant Keywords

When utilising SEO for a fire and security business, it is essential to use relevant keywords that your potential clients are likely to search for. These keywords should be incorporated into your website’s meta title and description, as well as throughout the content on your website. Additionally, you can include location-specific keywords such as “CCTV installation in [city]” to target local clients.

Keywords in security should consistently align with user intent. The aim is to feature on search engines by offering valuable information to your specific audience.

We consistently assess the frequently searched keywords to guarantee our clients’ websites rank high for important search terms. These are the top 10 Fire & Security Keywords searched for on Google UK

Optimise Titles and Descriptions

When it comes to SEO, titles and descriptions play a vital role in attracting potential clients to click on your website. Make sure to include relevant keywords in your meta title and description, as this is the first thing that users see when they search for a fire and security business.

Your title should accurately reflect the content of the page and be concise yet attention-grabbing. The description should provide a brief overview of your services and incorporate relevant keywords to entice users to click on your website.

Top fire and security company websites enhance their meta titles and descriptions to appear in search results, boosting click-through rates.

Though keywords do not directly influence page ranking, they appear in bold in meta descriptions when they match a user’s query. Hence, it is beneficial to include them.

Optimise your Website’s Structure

In addition to incorporating relevant keywords, it is crucial to optimise your website’s structure for SEO. This includes having a user-friendly design, easy navigation, and fast loading speed.

A well-designed website not only makes it easier for users to find information about your services but also improves the overall user experience. User experience is an important factor in search engine ranking algorithms, so having a well-optimised website can boost your SEO efforts.

Typically, all content on your website should be accessible to users within three clicks.

Improve your Local SEO for Fire and Security

Since fire and security services are location-specific, it is essential to optimise your website for local SEO. This includes adding your business’s address, contact information, and operating hours on your website. Companies who have optimised local listings and strong local SEO are more likely to attract nearby customers in search of their services.

You can also take advantage of Google My Business, a free tool that allows businesses to manage their online presence on Google and appear in local search results. It is crucial to keep this information consistently updated across all online platforms.

Additionally, getting listed on local directories and obtaining positive reviews can also help boost your local SEO.

Only Add Relevant Content to Pages

Adding high-quality and relevant content to your website is crucial for SEO. This includes incorporating keywords naturally throughout your content, as well as providing valuable information that will keep users interested and engaged.

Avoid adding irrelevant or duplicate content, as this can negatively impact your website’s ranking on search engines. Instead, focus on creating informative and engaging content that will appeal to both search engines and potential clients.

Focusing content on a single main topic allows for the use of various keywords related to the main theme, enhancing indexing and ranking.

Ensure your Website also looks good on Mobile Devices

With the increasing use of smartphones, it is crucial to ensure that your website is optimised for mobile devices. This means having a responsive design that adjusts to different screen sizes and loads quickly on mobile devices.

Having a mobile-friendly website not only improves user experience but also impacts your SEO efforts. Search engines favour websites that are mobile-friendly, as they provide a better browsing experience for users on mobile devices.

Utilise Social Media

While SEO focuses mainly on improving your website’s ranking on search engines, social media can also play a significant role in increasing your online visibility. By creating business profiles on popular social media platforms such as Facebook, Instagram, and Twitter, you can reach a wider audience and engage with potential clients.

Make sure to regularly post high-quality content, engage with followers, and utilise relevant hashtags to increase your social media visibility.

Contact Us Today

At Electrical Marketers, we specialise in providing SEO services for fire and security businesses. Our team of experts can help improve your online visibility, attract potential clients, and boost your business’s growth. Get in touch with us today for more information.

Both can be employed to create a successful website layout, provided that usability is prioritised.

Both layout designs have been present in web design since its inception. However, the box layout gained immense popularity, overshadowing the full width design.

The full-width layout is regaining popularity due to the use of higher quality graphics and video graphics. Additionally, there are new techniques available to ensure that your website is responsive to the device’s screen size or the size of your browser window.

Full Width Web Design

The full width layout occupies the entire page, dynamically adjusting to the viewer’s screen size. Instead of using a fixed pixel-based grid, the layout is now designed using proportional or percentage-based proportions of the screen width.

One drawback of full width layouts is that they do not support structured designs as easily and tend to use more white space compared to box layouts. Full width designs are commonly employed for websites with minimal content and a focus on images rather than text.

Pros:

• Can be used with high resolution images and videos, making it particularly useful for more photographic and video led websites.
• Adapts well to different device sizes.
• Easy to use with responsive design.
• Fluid web page design can offer a more user-friendly experience as it adapts to the user’s setup.
• It can provide a more immersive web browsing experience.
• The level of additional white space remains consistent across various browsers and screen resolutions, contributing to a visually pleasing appearance.
• A well-designed fluid layout can prevent the appearance of horizontal scroll bars on smaller screen resolutions.

Cons:

• Less effective at presenting structured content.
• The designer has limited control over the user’s visual experience and might miss issues as the layout appears satisfactory on their particular screen resolution.
• To cater to various screen resolutions, images, videos, and other content with fixed widths may require multiple width settings.
• Without a set maximum width, content can extend to the edges of the screen, which can sometimes make it difficult for users to quickly scan and find all the relevant information.
• Optimising site speed can result in compressed images being visibly noticeable on larger screens.
• As image ratios increase in width, they also increase in height, resulting in your content being pushed further down the page due to the increased image height.

Fixed Width Web Design

The box layout is ideal for designs that require a highly structured layout. It enables designers to control the canvas, ensuring consistent appearance across all browsers and devices. Regardless of the visitor’s screen resolution, they will see the same width as any other visitor.

Consequently, it becomes much simpler to structure a grid and position elements on your webpage without the need to adjust the layout for various screen sizes.

However there are designers who dislike the idea of not utilising the entire page space. Box layouts are commonly seen in designs for retail products or when a substantial amount of detailed information about multiple products needs to be showcased.

Pros:

• Ensures consistent visual appearance for visitors regardless of the device they are using.
• Enables designers to create a highly structured layout and easily position elements on the page as they are much easier to customise in terms of design.
• The width of the overall site is no longer an unknown quantity, making it easier to optimise site speed as images can be compressed to fit within the fixed width.
• The widths remain consistent across all browsers, reducing the inconvenience with fixed-width images, forms, videos, and other content.
• Allows for the use of multiple columns, making it easier to present structured content in an organised and visually appealing manner without compromising on usability.
• There is no requirement for min-width or max-width, which are not universally supported by all browsers.
• There is greater control when it comes to compressing images.

Cons:

• Not as effective with high resolution images and videos as the fixed width restricts their size.
• Does not account for differences in screen size, which can make the website hard to use on smaller devices.
• A fixed-width layout might result in too much white space for users with higher screen resolutions.
• Can become intrusive as it pushes content further away from the user’s view, requiring them to scroll further down.
• Depending on the width of the fixed layout, smaller screen resolutions may need a horizontal scroll bar.
• To cater to individuals with higher resolutions, patterns and image continuation are necessary.
• In terms of usability, fixed-width layouts typically receive a lower overall score.

Which Website Design is best for you?

The decision between a fixed and fluid website will largely depend on the nature of the website itself. Consider the advantages and disadvantages mentioned above to identify the most suitable option for your website.

Regardless of the design, it’s important to remember a few key points. Always aim for maximum block widths when formatting text to prevent excessively long lines that can be challenging to read on larger screens.

If you plan to use large, full-width images, it’s important to ensure they are compressed and optimised properly. This will help avoid lengthy load times and increased page weight.

Contact Us Today

We offer a diverse range of website designs, including full screen, fixed width, and a combination of both styles. Our expertise lies in crafting websites tailored to your unique business requirements. We take the time to comprehend your business objectives before suggesting the perfect design for you.

If you’d like to discuss your website, please don’t hesitate to contact us. We are always on hand to provide advice and answer any questions you may have.

Here are some tips for creating a website that will generate sales leads:

Easy Navigation

Having a website with easy navigation is essential for any business. Make sure your website has clear menus and well-defined sections, so it’s easy for users to find what they need.

A straightforward top menu that provides a direct path to your products and services is often the most effective.

Calls to Action

Explicit calls to action can help encourage users to take the next step and contact you, thus generating sales leads.

Place calls to action throughout your website, such as “Contact Us” or “Schedule an Appointment” in prominent locations on each page. These can be buttons, clickable images, or text links.

Easy to Contact

Make it as easy as possible for users to contact you by placing your contact information prominently on the website, such as in the sidebar or footer.

After browsing a website, people typically make contact in three primary ways: via phone, email, or a contact form. It is important to provide all three options to visitors, as their preference may vary.

Contact forms are often the preferred initial method of communication due to their less direct nature compared to phone calls and the relative ease of filling out a form compared to composing an email.

Since many individuals research companies outside of office hours, they are more likely to fill out a contact form while browsing from home rather than sending an email or waiting until the next day to make a phone call.

Accurate Information

Ensure that the information you provide on your website is accurate and up-to-date. This applies to both contact information and product/service descriptions.

Outdated or incorrect information can turn potential customers away, so be sure to keep all details correct and up-to-date.

You should also provide detailed and accurate descriptions of the products or services you offer. This helps customers understand what they can expect from your business, creating trust in your brand.

SEO Optimisation

Implementing SEO (Search Engine Optimisation) techniques is another great way to draw people to your website and generate sales leads.

Start by researching popular keywords related to your industry, which you can implement in your website content and page titles.

You should also optimise images and videos with relevant keywords, as well as use meta tags and descriptions. This helps your website rank higher in search engine results, which can lead to more web traffic and sales leads for your business.

Visually Appealing

The design of your website is also important. A visually appealing website will draw users in and help create a positive impression of your brand.

Choose an attractive colour scheme, use high-quality images, and ensure the site is responsive so it looks great on all devices.

Your visuals should reflect your brand’s identity and make it easy for users to navigate the website.

Build Trust

The key to generating sales leads is building trust with potential customers. If they feel confident in your services or products, they’ll be more likely to make a purchase or contact you for further information.

Add social proof to your website such as customer reviews and testimonials, and include awards or certifications wherever possible.

Providing detailed information about your business and helpful resources such as tips or tutorials also helps to build trust.

Use Analytics Tools

Keep track of how people are interacting with your website by using analytics tools. This will help you understand what works and what needs improvement, so you can optimise your website to generate more leads.

Analytics tools can also help you identify key areas of improvement and target those users who are most likely to become customers. This will enable you to tailor content, shortening the sales cycle and maximising conversions.

Contact Us Today

At Electrical Marketers we can help you create an effective website that generates sales leads. Our team of experts will design and develop a website tailored to your Electrical and Security business. Contact us today for more information.

Easy navigation

A simple top menu with a clear route to your products and services works best. If you have a lot of products include a mega menu like this one on the ANV Measurement Systems website:

Pages with a message

For most websites 60-80% of people will visit the home page first and then move through the rest of the site from there. Those that reach a product or service page first have probably got their via a search engine and will often be your best opportunities for future business. When designing a site don’t just focus on the home page’s message but make sure all of your main product and service pages have a sales message designed to turn a visitor into an enquiry.

Easy to contact

There are three main ways people make contact after looking at a website: phone, email and contact form. Provide your visitors with all three because you don’t know which they will prefer. Contact forms are often the most popular method of initial communication because they are less direct than the phone and (normally) easier than typing out an email. Many people research companies outside office hours and a lot are more inclined to fill in a contact form if they are browsing from home that send an email or wait until the next day to phone.

Clear USPs

It goes without saying that your site should explain clearly and simply what you do and why you are the company to call rather than a competitor that is just a click away.

Calls to action

Add calls to action to your key pages so people know what to do when they finish reading. Sites that generate lots of enquiries do so because it is very easy for people to take the next step once they have checked out what you do.

Contact us Today

We understand that business owners need a steady stream of a new enquiries to grow their business. Read more about how we can help design a new website for your electrical or security company here. We can help you scale your Electrical Contractor company to the next level with the confidence that your marketing will support your sales. Contact us today to find out how.

It is important that you use a variety of methods to inform the search engine about your image. Read on for some top tips.

Image relevance

Image relevancy is important when it comes to optimising your SEO. It’s common sense but this step is very important.

Optimise your Alt tags

The Alt tag is probably the most important image optimisation factor. Alt stands for alternate. The text in the alt tag is displayed in place of the image if the image cannot be seen.

Image file names

When you create and save images for your site, it’s a good idea to use your keywords in the image file name. When naming your image, be as descriptive as possible.

Image captions

Use your keywords in the captions above or below your image as well.

Optimising links to your images

If you have any links which are leading to your images, be sure to use the keywords within the anchor text of that link.

Image size

Images can have a huge impact on loading times, especially when you load a huge image. A good rule of thumb is to try to keep your image file size below 70kb. The faster the site, the easier to visit and index a page is, improving your overall SEO.

Adding images

Wherever possible, make sure that images are placed near the relevant text because you don’t want to confuse search engines (or your customers).

Image sitemaps

Consider consolidating your images into a single directory. An image sitemap file would simplify the path to images for search engines.

Check your images with Google Images

As a final step, you can check to see if your images have been indexed in Google Images.

Optimising your images can do more than just increase the SEO of your site, it will also help you get traffic from Google images. Images are a huge part of Google’s searches, so they can help boost your website traffic, if you know what you are doing.

Contact us Today

We understand that business owners need a steady stream of a new enquiries to grow their business. We can help you scale your Electrical Contractor company to the next level with the confidence that your marketing will support your sales. Contact us today to find out how.

Write a good, informative post that is easy to read and appeals to the audience you are trying to target. Utilise keywords throughout your post by targeting a couple of relevant keywords and using them in your title, sub headings and introductory sentence. Don’t engage in keyword stuffing though as you will get penalised by Google and your readers will move on quickly.

Optimise your images

Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

Optimise your URL

An easy way to increase traffic to your blog post is to optimise its URL. A simple URL that includes a couple of your keywords helps the search engine determine what is on the page hence improving your ranking.

Write strong Meta Titles

Meta titles and descriptions tell search engines what is on your page, they also show in the search engine results. Good meta descriptions should match the content on the page. Be careful not to overuse terms as search engines may penalise you for keyword stuffing.

Internal and External Links

It is important to include internal and external links in your post. External links help search engines identify important keywords and can also create incoming links from other websites. Internal links help search engines index your site, identify primary keywords and can increase the page rank of linked pages.

Subscription

Offer readers the ability to subscribe to your posts via email wherever possible. This allows your blog followers to have instant notification of your latest posts without having to check your site for new content.

Use social media

If you are already utilising sites like Facebook and Twitter for your business then it is a good idea to promote your blog content on these sites for even more exposure. There are free programme like Hootsuite that enable you to post links to your latest blog onto all your social media sites in just a few minutes.

Contact us Today

We understand that business owners need a steady stream of a new enquiries to grow their business. We can help you scale your Electrical Contractor company to the next level with the confidence that your marketing will support your sales. Contact us today to find out how.

Both layout designs have been around since the advent of web design, however the box layout became extremely popular and pushed the full width design into obscurity.

The full width layout is becoming popular again with the use of better quality graphics, video graphics and because there are new techniques to make your site respond to the size of the device that’s viewing it, or to the size of your browser’s window.

Full width web design

The full width layout takes up the entire space on the page and it usually resizes itself to fit the size of the screen that the viewer is viewing it on. Rather than doing the layout with a grid based on set pixels, the grid is now designed based on proportions or percentages of the width of the screen.

The downfalls with full width layouts are that they don’t easily allow for a more structured design and use much more white space than the box layout. Full width designs are typically used for minimal content websites and ones where images are more important than text.

Pros

• Fluid web page design can be more user-friendly, because it adjusts to the user’s set up
• It can prove to be a more immersive web browsing experience
• The amount of extra white space is similar between all browsers and screen resolutions, which can be more visually appealing
• If designed well, a fluid layout can eliminate horizontal scroll bars in smaller screen resolutions
• It’s a particularly useful layout for more photographic/video led websites

Cons

• The designer has less control over what the user sees and may overlook problems because the layout looks fine on their specific screen resolution
• Images, video and other types of content with set widths may need to be set at multiple widths to accommodate different screen resolutions
• With no imposed maximum width, content can appear at the extremities of the screen, sometimes making hard work for the user to scan for all relevant information quickly
• Site speed optimisation means that images can appear visibly compressed on larger screens
• Image ratios dictate that the wider an image gets, the taller an image gets, thereby pushing your content further down the page due to the increased image height

Fixed width web design

The box layout is much more conducive to a design where a highly structured layout is preferable. It allows the designer to constrain the canvas that they are working with, so that it looks exactly the same across all browsers and all devices. No matter what the screen resolution the visitor has, they will see the same width as any other visitor.

It is therefore much easier to lay out a grid and place items on your web page without worrying about changing the layout to match many different sized devices.

However, some designers don’t like the fact that you are not using the entire space on the page. Box layouts are usually prevalent in designs where retail products are being sold, or a lot of detailed information about a number of products needs to be displayed.

Pros

• Fixed-width layouts are much easier to use and easier to customise in terms of design
• The width of the overall site is no longer an unknown quantity
• Widths are the same for every browser, so there is less hassle with images, forms, video and other content that are fixed-width
• There is no need for min-width or max-width, which isn’t supported by every browser anyway
• You can have greater certainty that your content will never exceed an imposed maximum width
• There is more control when it comes to the compression of images

Cons

• A fixed-width layout may create excessive white space for users with larger screen resolutions
• Smaller screen resolutions may require a horizontal scroll bar, depending the fixed layout’s width
• Patterns and image continuation are needed to accommodate those with larger resolutions
• Fixed-width layouts generally have a lower overall score when it comes to usability

Which is right for your website?

Choosing between a fixed and fluid website will depend a lot on the type of website itself. Weigh the pros and cons above to determine the right solution for your website. If you have an Electrical and Security company our specialists can help design the correct website for your business – visit Electrical Marketers today.

Whichever direction, there are a couple of key points to keep in mind. You should always look to apply maximum widths for blocks of copy, as this will prohibit line lengths from becoming too long and therefore difficult to read on large screens.

If you are going to have large, full width images then its best to make sure you have compressed and optimised them sufficiently so as to avoid long load times and increased page weight.

We create a wide variety of full screen, fixed width and also a mix of both styles. We specialise in designing the right website for your specific business need, and take the time to understand your business objectives, before proposing the right design for you.

If you want to increase website traffic and successfully market your website, you must employ SEO strategies to boost your SERP ranking. One of the ways that you can do this is to maximise the potential of high-quality links for your website.

So, what are the makings of a high-quality link?

What links are considered high quality?

Links can be considered high quality when they possess a mixture of relevancy, diversity and authority. In this guide, we will explain exactly how this works and why these factors are important when it comes to link building.

Link relevancy

When you are link building, it is essential to consider the demographics of the people that you want to visit your website or are likely to buy your products or services. The links that you utilise on your website, such as those that you integrate into blogs, articles or guides, should be as relevant as possible to the nature of your site.

For example, if you have a website that sells cars, then using links to products that are related to the automobile industry, such as car air-fresheners, tyres, and laws or regulations for drivers, may be relevant and would attract the kind of consumers that could use your services.

Link diversity

Getting links from a variety of domains is an excellent idea as this can work exceptionally well for improving SEO as this can demonstrate to Google that your website is high-quality. Try to find links that you do not already have as expanding the diversity of your links is excellent for ultimately boosting your SERP ranking.

What’s more, expanding the diversity of the type of pages that you link to is extremely important too. Incorporating a variety of types of pages such as other blogs, news sites and forums can also show that your site is high-quality as per the Google search algorithm. However, while the diversity of links is important for SEO, it’s also essential to remember that link quality is more important than quantity.

Link authority

The link authority is the amount of strength and equity that your website can get from the link and the domain. Trusted websites that are high authority will naturally boost your site more than low authority sites. Therefore, a higher authority site is inevitably going to contribute to providing a higher quality link.

The sustainability of your link building efforts

Link relevancy, authority and diversity are all integral parts of ensuring that your link building efforts are successful in generating improved SEO. To ensure that these efforts are sustainable, consider some important points:

• Quality is always more essential than quantity.
• Provide high-quality content that makes trusted sites naturally want to link to your website.
• Ensure that the link makes sense in the context it has been used.
• Remember that different sites use and interpret links differently.

Contact us Today

For further enquiries about SEO-related marketing, please please get in touch today.

In 2020, 84% of UK adults own a smartphone. On average, Brits spend 2 hours and 34 minutes online on their smartphones every day. Everything is going mobile. From mobile websites to mobile payments, the modern phone has completely changed how we interact.

Most Popular Mobile Activities

Smartphone use is still overwhelmingly popular for certain activities, predominantly social media, messaging and catching up with news and gossip. However, people are increasingly using their phones for more activities including browsing websites, so have your electrical website fully responsive for all types of screen sizes is essential.

The Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. The main driver for this behaviour is the rapid diffusion of a wide range of video content such as embedded video in web browsing, social media, plus increased video streaming and sharing services.

The Role of Desktop

The majority of consumers do also have still have a desktop computer which they tend to use for more detailed reviews and purchasing.

Whilst a mobile phone may be used for a quick browse of a website, a desktop tends to be used in parallel for more in-depth reading and research.

Adaptive Web Design is Key

With so many site visits still on desktop, and with the rapid growth of mobile, it’s important when designing a website that you use a responsive web design so that the desktop experience isn’t degraded.

An adaptive web design means the layout and content are tailored for desktop, tablet and smartphone screen dimensions.

Mobile Friendly Content

Given the rise in mobile use, it is also worth considering creating content that is easily consumed via a smartphone or tablet. For example using social media marketing channels is a good idea as this is mainly consumed via mobile. Video content is another good option as again it is easily found on social media channels. When looking at something like email marketing for your electrical business make sure that any email you create can be viewed easily on mobile and tablet to avoid any bounce from the email.

Contact us today

If you would like to talk to us about how we can help make your existing website mobile friendly or completely redesign your website to work across multiple platforms then please get in touch today.

Content is getting longer

The way you write for a blog or email newsletter is not going to be the same as a Facebook post, or a tweet. Content is getting longer and longer, not just on the more detailed product pages or blog pages but also on homepages too.

This has been driven by the fact that long-form content can now generate social shares and backlinks and it makes your website rank better organically. If Google thinks a long blog post or article offers an all-in-one-place solution to a searcher’s problem, it is in their interest to serve that content up on the first page.

Important information at the top

People need to be hooked in quickly when it comes to reading a website page so make sure you can say everything you need to at the top of your page, blog or article. Make sure that you are also using your high ranking Electrical keywords on your page near the top as this will get them found quicker by google. We have a handy list of the top Electrical keywords for you here.

Summarise key points at the start but don’t give too much detail away. For websites, keeping people on your pages for as long as possible is important for SEO. Having a high bounce rate is bad as it shows people are not engaging with your website.

Format your text & page for scanners

It is proven that people skim and scan when it comes to reading a website page. Most people tend to follow very similar patterns when it comes to reading a web page. Use graphics, headers & titles, large fonts, short paragraphs, short sentences, white space and also bullet points or numbered lists to make your copy more interesting to the reader.

Make 2-3 points per paragraph

If you have a paragraph that makes more than 3 points, see if you can turn it into a bullet point list or split it into more than one paragraph. Use a variety of formatting techniques that break up the text and draw the reader’s eye down the page. Keep bullet point lists short too. No more than 7 is the max. Utilise your main electrical services or products at the top of each page to ensure that they are seen first.

Use keywords strategically

Each page of a website should have its own unique keyword set. Make sure when you are writing the content for that page that you don’t overdo it and “stuff” in keywords. Your content should always read naturally. However, it is important to slip in important electrical keywords in every paragraph to help search engines present your website/page better to its users.

Link to Reputable Sources

Nothing online exists in a vacuum. Linking out to high-quality Electrical and industry related websites in your web copywriting helps your visitors and makes you more credible by association.

Add images to your content

Just by adding pictures in to your page, you can increase engagement and conversions. Images such as charts, graphs and infographics can also be used to make the content visually more interesting. You can also use video content on your website – short tutorials on Electrical services and products is a great way to break up your content and make it more appealing.

Contact us today

We understand that business owners need a steady stream of a new enquiries to grow their business. We can help you scale your electrical company to the next level with the confidence that your marketing will support your sales. Contact us today for more information.